Leading global financial institution with a strong presence in Argentina
Automated analysis of mobile app reviews
We implemented an artificial intelligence solution to automatically analyze mobile app reviews, identifying improvement opportunities that helped enhance the user experience.
- Industry
- Capabilities
- Topics
- Regions
- 🇦🇷 Argentina
- Published
- July 2026
The Challenge
The bank needed to automatically analyze reviews of its mobile application to identify issues reported by users and objectively monitor the impact of corrective actions over time, with the goal of improving user satisfaction and loyalty.
The Solution
Using Natural Language Processing (NLP) algorithms and topic modeling, reviews are automatically analyzed, with topics identified, classified, and tracked over time. These insights are then incorporated into the development backlog, helping prioritize improvements to the mobile application.
Benefits
- Greater visibility and traceability of application issues.
- Prioritization of solutions based on the type of issue identified.
- Improved user experience through continuous application enhancements.